About NEWSHA

Exclusivity "based in Germany"

NEWSHA - private haircare is one of the fastest growing professional haircare brands in Europe with a true lovebrand character.

As a family-owned business, we develop and distribute exclusive hair cosmetics - with worldwide growth. Since 2013, we have been steadily securing our firm place in selected salons and among discerning beauty enthusiasts.

At our NEWSHA headquarters beats the heart of our lifestyle brand. Here are our roots, here the foundation was laid to make NEWSHA what it is today. At this location, specialized departments such as product development, order processing, financial department, logistics, marketing, sales, and education come together to passionately and enthusiastically give their best every day.

Your vision: to combine uncompromising performance with elegant packaging design, unconditional passion, selected fragrance notes, special formulations, and high quality.

Today, not only over 3500 selected partner salons have discovered their love for NEWSHA and share their enthusiasm with their customers - worldwide, the beauty-affine community swears by NEWHA for Haircare. Once used, forever enthusiastic - this phenomenon is especially evident in the premium creator industry. Renowned influencers have been cooperating with the brand since day 1 and unconditionally recommend their favorite products - because for many, this brand is so much more than Haircare - NEWSHA is a lifestyle.

NEWSHA - the story behind the brand

NEWSHA is the story of pride and ideals. The story of a secret treasure of a small close-knit circle. The story of a private dream of hair specialists distributed worldwide. In 2010, an international group of friendly hairdressers began privately producing their own high-end professional products in small batches. First-class products that allow no compromises and combine quality and exclusivity. For months, jars and bottles without names and labels, guarded like true treasures, traveled back and forth between this close-knit circle and mysteriously accompanied the hairdressers on every occasion. At first, it seemed like a dream that these stylists had realized together for themselves. They held a preciousness in their hands: products with valuable active ingredients, developed with all the collected experiences and demands of professional hair specialists. From this, a sophisticated collection of products by these idealists developed, who uncompromisingly believed in the quality and the best possible performance of every product, from Shampoo to oil. Pure luxury for the hair.

The private production of the collection in small quantities was very elaborate and costly, but their enthusiasm steadily grew and attracted the attention of other haircare experts who "also absolutely wanted a small selection." The vision was to make this exclusive collection accessible to many other passionate hairdressers as well. Was something very special developed at the right time? Would it be possible to produce such a sophisticated series in larger quantities? The idea became more concrete and it was decided that the treasure in 17 jars would represent a new kind of luxury, exclusive to selected hairdressers and discerning customers. What was still missing was a name that not only reflects the exclusivity of the brand and the high product quality but also symbolizes the philosophy of the brand and the appreciation towards its partners and customers.

NEWSHA means the attentive listener and embodies exactly these values and visions. The name stands for ideals, uncompromising attitude, and pride, as well as quality and exclusivity – a special brand for special customers.

CHOOSE EXCLUSIVITY - CHOOSE NEWSHA