Dry, damaged hair with frizz is a common problem that affects many people. The causes are varied: frequent blow-drying at too high a temperature, the switch between dry heated air in winter and cold outdoor air, as well as intense sunlight in summer can dry out and damage the hair. In addition, chemical treatments such as coloring or perms can attack the hair structure and lead to moisture loss.

HAIR FACTS

A characteristic feature of dry hair is the insufficient sebum production of the scalp, which causes the hair to lack natural protection and moisture. This leads to brittle, fragile, and dull hair.
Frizz occurs when the outer cuticle layer of the hair is roughened and absorbs moisture from the environment, causing the hair to become curly and uncontrollable.
To counteract this, a targeted care and styling routine is essential.